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The Tactical & Strategic Company Report

Volume 1:

 

The Current Analysis of the Target Company

Volume 1

400 pages

   

The CURRENT ANALYSIS is designed to provide the normal type of financial data plus additional financial & operating data which is not normally available from published accounts.

The report provides coverage of all the Major Products & Markets (supplied and serviced by the Target Company) which are perceived to be the most important areas for the Company in the Medium and Long Term.

BASIC COMPANY DATA

FINANCIAL DATA:  90 pages of Financial + Accounts Data.

OPERATIONAL DATA:  Operating Finances, Margins + Costs.

THE MARKET:  The Total Market by Country, by State or Region, by Year to 2016.

MARKET CONSUMPTION:  90-100 pages of Market Consumption & Market Trend figures are given by EACH COUNTRY, STATE, REGION by EACH INDUSTRY, PRODUCT Group and/or MARKET Sector by YEAR to 2016. PRODUCT PROFILES: Product Profiles for Each product by country by year to 2016.

Market coverage is designed to encompass not only the existing markets for the Company products, but also areas of market expansion, product segmentation, parallel markets, et al. By the same token the data excludes those market areas or sectors which are unavailable to the Company for whatever technical or commercial reasons.

PRODUCT MARKETING: Sales & Selling; Distribution + Handling; Advertising; After-Sales; Marketing

MARKETING: Sales & Selling Costs; Distribution + Handling Costs; Advertising Costs; After-Sales Costs; Total Marketing Costs.

CUSTOMERS + SUPPLIERS + INDUSTRY:   by Regions, Cities & Towns.

PRODUCT INDUSTRIES:  New Technology, Production, Process Investments; P&E in Use; P&E Investments.

PRODUCT INDUSTRY FINANCES:  Profits/ Total Assets; Profit/ Sales; Sales/ Total Assets; Profit/ Capital Employed; Sales/ Employee; Capital Employed/ Employee; Profit/ Employee; Remuneration/ Employee; Sales/ Payroll; Sales/ Stock; Current Ratio; Credit periods.

INDUSTRY:  Technology + Process Investments; P & E in Use + Investments.


    One main benefit is derived from the data given in respect of information gained from the Customers, Distribution Network and Suppliers of the Company. This research provides much insight into the Company and is invaluable if the reader is seeking to forecast the future of the Company, rather than just analyse the past.

 

VOLUME 1.1

INTRODUCTION

 

VOLUME 1.2

TARGET COMPANY BASIC DATA

KEY PERSONNEL: Chief Executive, Sales Director, Marketing Director, Export Director, Marketing Manager, Export Manager, Technical Director, Technical Manager, Chairman & other Directors.

Mainline product / service. Product / services provided. Bankers. Year established. Current employees. Issued capital. Shareholders. Last published turnover. Subsidiaries. Associated companies. Companies represented. Agencies.

Physical processing locations. Capital investment. Advertising expenditure. Advertising media. Advertising posture. Sales promotion activity. Method of selling. Distribution. Distribution network. Use of distribution channels.

 

VOLUME 1.3

Data (previous 3 to 5 years) for the Company.

TARGET COMPANY HISTORIC FINANCIAL + OPERATIONAL DATA

Total Sales; Domestic Sales; Exports; Pre-tax Profit; Interest Paid; Non-trading Income; Operating Profit; Depreciation; Trading Profit; Fixed Assets; Intangible Assets; Intermediate Assets; Total Fixed Assets; Stocks; Debtors; Other Current Assets; Total Current Assets; Total Assets; Creditors; Short Term Loans; Other Current Liabilities; Total Current Liabilities; Net Assets; Shareholders' Funds; Long Term Loans; Other Long Term Liabilities; Capital Employed; Directors' Remunerations; Employees' Remunerations; Total Employees.

New Technology Expenditure; New Physical Process Technology Expenditure; Total Research & Development Expenditure; Plant & Equipment in Use within the range 0-3 years; Plant & Equipment in Use within the range 3-6 years; Plant & Equipment in Use within the range 6-9 years; Plant & Equipment in Use over 9 years old; Plant & Equipment Investment greater than Depreciation; Plant & Equipment Investment Less than Depreciation; Capital Expenditure on Plant & Equipment; Capital Expenditure on Structures; Capital Expenditure on other Items.

Return on Capital; Return on Assets; Return on Shareholders' Funds; Pre-tax Profit Margins; Operating Profit Margin; Trading Profit Margin; Assets Utilization; Sales as a ratio of Fixed Assets; Stock Turnover; Credit Period; Creditors' Ratio; Working Capital/Sales; Current Ratio; Quick Ratio; Borrowing Ratio; Equity Ratio; Income Gearing; Total Debt as a ratio of Working Capital; Debt Gearing Ratio; Average Remuneration; Profit per Employee; Sales per Employee; Remunerations/Sales; Fixed Assets per Employee; Capital Employed per Employee; Total Assets per Employee; Exports/Sales; Materials/Energy Costs; Payroll Costs; Total Process Costs; Sales Costs; Distribution & Handling Costs; Advertising Costs; After-Sales Costs; Total Marketing Costs; Added Value.

Capacity Utilization as a measure of Standard Capacity; Relative output of Products of a Superior Quality as a % of the Total; Product Pricing as a % of the Market Average; New Products as a % of the Total Output; Index of Comparative Salesforce & Selling Expenditure; Index of Comparative Advertising Expenditure; Index of Comparative General Promotional Expenditure; Wholesale Customers; End User Customers; OEM & Commercial Customers; Consumer & End User Customers; Governmental Customers; Non-Specific Customers.

 

VOLUME 1.4

There are four basic issues to investigate when considering the market environment for the Company.

Further Market data is of course available as part of the After-Sales and Hot-Line Service.

THE MARKET ENVIRONMENT FOR THE TARGET COMPANY

Market Growth (both short-term & medium term) by each Product & Market Area is fully analysed in Volumes 2 & 3. The historic market data is presented in Volume 1.

The Market Structure for Company products is very critical for profitability. The nature of the market, the location of the Market-Place, the customer base and the supplier structure is fully covered in Volumes 1, 2 and 3.

Market/s Serviced is the term used to denote the function between the product/s and services offered by the Company and the particular market sector the marketing effort reaches.

BASIS OF MARKET COVERAGE The report provides coverage of all the Major Products and Markets supplied and serviced by the Company. The reported Target Company Markets are those which are perceived to be the most important area for the Company in the Medium and Long Term.

In that this report is conceived as a Tactical and Strategic document it is felt important to concentrate only on those markets which represent the corner-stone of Company customer bases and not become involved in any peripheral activities of the Company.

VOLUME 1.4.1

MARKET SUMMARY

The Market Summary section consists of a historic and forecast breakdown giving data for Company Domestic Markets plus 14 other markets within the trade cell, for each year from 1997 to 2016.

COMPANY PRODUCT MARKET SUMMARY:  Market Data & Financial figures are given:-    
                       by EACH COUNTRY / STATE
                       by EACH PRODUCT Group
                       and/or MARKET Sector
                       by YEAR 1997 to 2016
                       plus FINANCIAL data and forecasts

 

VOLUME 1.4.2

PRODUCT MARKET DATA

The Market section consists of a historic and forecast breakdown giving data for each year from 1997 to 2016.

COMPANY PRODUCT MARKET CONSUMPTION: 
Market Consumption and Market Trend figures are given:-  
                                by EACH COUNTRY / STATE / REGION
                                by EACH PRODUCT Group
                                       and/or MARKET Sector
                                by YEAR 1997 to 2016

 

VOLUME 1.4.3

MARKET SECTORS

The Market Sector section consists of a historic and forecast breakdown giving data for Company Domestic Markets plus 14 other markets within the trade cell, for each year from 1997 to 2016.

MARKET SECTORS:     Market Sector figures are given:- 
                                           by EACH COUNTRY / STATE
                                           by EACH MARKET Sector
                                           by YEAR 1997 to 2016

 

VOLUME 1.4.4

PRODUCT PROFILES

The Product Profile section consists of a historic and forecast breakdown giving data for each Product covered in the report. Data is given for Company Domestic Markets plus 14 other markets within the trade cell.

COMPANY PRODUCT PROFILES:
Product Data & Financial figures are given:-
     by EACH COUNTRY / STATE
     by EACH PRODUCT Group
     by YEAR 1997 to 2016
      plus FINANCIAL PRODUCT data & forecasts

PRODUCT DATA:
Structure: Concentration: Immediate Customer Base Profile: Employment: Cost Structure: Inventory Structure: Capital Expenditure Structure: Industry Finances.

 

VOLUME 1.5.1

CUSTOMERS

Figures for Products are given:-
by EACH COUNTRY / STATE / REGION & CITY.
The data is given on a map of each country or state.

THE CUSTOMER BASE:
This section provides a guide to the distribution of the End Users in each market. The data given is primarily intended for use when planning sales and distribution coverage and for other promotional activities; to allow the formulation of salesforce and distribution tactics whereby salesmen, distributors, service and distribution depots, after-sales services, et cetera can be most effectively sited to ensure optimum coverage of the customer base.

 

VOLUME 1.5.2

DISTRIBUTION

Figures for Products are given:-
   by EACH COUNTRY / STATE / REGION & CITY.
The data is given on a map of each country or state.

COMPANY PRODUCT DISTRIBUTION:

The Surveys of Suppliers and Distribution Channels reveal the geographic distribution channels for products. In markets where the Distribution Channels are radically at variance with the Distribution of the Customer Base, there are obviously logistic problems in the supply and servicing of the customers; and this may represent an opportunity for companies entering that particular national market to provide a superior service and thereby gain market share. It is thus possible to analyse the distribution of the Customer Base (being the Market) and the distribution of the existing suppliers in order to evaluate whether or not customers are receiving adequate service or product distribution.

KEY SERVICE CITIES:
Within each of the countries covered there are certain Key Service Cities which are vital to the distribution and servicing of the Product Market or Industry. The maps give these KEY SERVICE CITIES which are ranked according to their relative importance in the country concerned. Any company in the market or wishing to enter the various national markets should consider the establishment of sales and distribution in relation to these KEY SERVICE CITIES as they reflect the potential regional market logistics for Products.

 

VOLUME 1.5.3

INDUSTRY EMPLOYMENT

Figures for Products are given:-
    by EACH COUNTRY / STATE / REGION & CITY.
The data is given on a map of each country or state.

PRODUCT INDUSTRY & EMPLOYMENT:
The maps in this section give the percentages of total employees involved in the Product Industry in each of the regions or districts of the countries covered. The data given covers manufacturing, production, marketing & distribution channel employees. 

 

VOLUME 1.6.1

INDUSTRY FINANCIAL PERFORMANCE

Figures for Products are given:-
      by EACH COUNTRY / STATE / REGION
      by YEAR.

PROFITS BEFORE TAX:    Net profits including investment income receivable, excluding all deductions, interest & expenses.
PROFITABILITY:     Profit before tax as a % of total assets.
PROFIT MARGIN:     Profit before tax as a percentage of sales.
RETURN ON CAPITAL:   Profit before tax expressed as a percentage of capital employed.
LIQUIDITY:    Current Ratio: current assets expressed as a ratio of current liabilities.
STOCK TURNOVER:    Sales divided by stocks. The number of times stocks are turned over in a year.
CREDIT PERIOD:    Debtors divided by sales, multiplied by 365. The average number of days taken before accounts are paid.
CURRENT LIABILITIES:    Creditors, loans & bills payable, bank overdrafts, tax due & other current liabilities.
SALES:     Gross turnover including exports & inter-company sales.
TOTAL ASSETS:    Fixed Assets at written down value, investments, current assets & an allocation for goodwill.
CURRENT ASSETS:     Debtors, cash, stocks at balance sheet evaluation, quoted investments & other current assets.
CAPITAL EMPLOYED:    Total Assets less Current Liabilities.
CAPITAL USAGE:  Sales expressed as a ratio of total assets.
SALES PER EMPLOYEE:  Sales divided by the number of employees. Includes short-time staff & part-time staff.
CAPITAL EMPLOYED PER EMPLOYEE:  Capital employed divided by the number of employees.
PROFIT PER EMPLOYEE:  Profit before tax divided by the number of employees.
AVERAGE REMUNERATION PER EMPLOYEE:  Total employee remuneration divided by the number of employees.
SALES PER UNIT OF EMPLOYEE REMUNERATION:  The ratio of sales to the wages bill.
CAPITAL EMPLOYED PER UNIT OF EMPLOYEE REMUNERATION:  The ratio of capital employed to Wages.

 

VOLUME 1.6.2

INDUSTRY PROCESSES

Figures for Products are given:-
     by EACH COUNTRY / STATE / REGION
     by YEAR.

PRODUCT INDUSTRY STRUCTURE:  New technology investments. New production & process investments. Plant & equipment in use: less than 3 years. Plant & equipment in use: 3 - 6 years. Plant & equipment in use: 6 - 9 years. Plant & equipment in use: over 9 years. Plant & equipment investments: less than depreciation. Plant & equipment investments: equal to depreciation. Plant & equipment investments: greater than depreciation.

NEW TECHNOLOGY INVESTMENT:  The figures given represent investment in Research & Development into New Technology, Product Technology (in terms of both Products & Services) and other applications of Technology used in the Product industry. The term 'Technology' denotes Technology, Techniques, Improvements, Substitutions and other factors applied to the Product or Services offered by the Product industry.

PRODUCTION TECHNOLOGY INVESTMENT: The term 'Production Technology' denotes Technologies, Techniques, Processes, Automation, Mechanics, et cetera which are applied to the process, production or other operations (manufacturing, marketing or distribution) of the Product industry.

INDUSTRY CONCENTRATION: The largest 4 companies; the largest 8 companies; the largest 20 companies; the largest 50 companies

INDUSTRY IMMEDIATE CUSTOMER BASE PROFILE:  Wholesale establishments; retail outlets; manufacturers & OEM buyers; government; other immediate customers.

INDUSTRY EMPLOYMENT: Total average Employment.

INDUSTRY COST STRUCTURE: Payroll; materials; value added.

INVENTORY STRUCTURE:  Total inventory; finished products; work in progress; materials.

INDUSTRY CAPITAL EXPENDITURE STRUCTURE:  Total capital expenditure; plant & equipment; buildings & structures: other expenditure.